Cultural transformation is our intentional process of reshaping our values, beliefs, behaviors, and shared practices in order to align them with our new vision. It involves shifting mindsets, encouraging new ways of thinking and interacting, and embedding these changes into daily life through rituals, language, leadership, and collective experiences. Cultural transformation fosters cohesion, innovation, and a renewed sense of identity. This is a major opportunity for our company to strengthen its competitiveness and create a more innovative and collaborative working environment. The journey has started and it is going to be amazing one.
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